A project I worked on in my own time was a self-initiated brief, in which I tasked myself with creating a match day social concept for German football club Borussia Dortmund. For this I researched what it takes to make a successful social campaign and looked into Dortmund’s branding and design history for inspiration. The idea I came to was to take patterns from iconic Dortmund shirts, combined into a heavily type led style of design.